Bob Rhubart: Humor. Opinion. Comment. Rants. Neurosis. Sometimes all at once.
Monday, March 02, 2009
For five decades little girls (and little boys with remarkably open-minded parents) have elbowed their way to the foot of the family Christmas tree to frantically claw at gaily wrapped presents in anticipation of finding Barbie. Today many of Barbie's fans are adults who continue to collect Barbie stuff. But you have to wonder if some of these mature fans aren't thinking that it's about time for Barbie to act her age.
Fifty years after Barbie's introduction she doesn't look a day over eighteen. And if eternal youth isn't irritating enough, she's got truckloads of clothing, several homes, and a vast collection of sporty pink cars. A kid can look at all this and think that she (or he) has a chance of living a Barbie life. But if you're a middle-aged Barbie nut there must be times when you imagine that she's looking at you and saying, "I'm so glad I'm not you." Nobody likes having their nose rubbed in their own shortcomings and mortality, especially not by an eleven-inch tall polystyrene bimbo who falls over backward if she isn't wearing heels.
Let's face it, if she was a teenager when she began her career fifty years ago, she's pushing seventy now. Who is she to talk? Christmas would be a lot happier for adult Barbie fans if they could find a Barbie under their tree that more accurately reflected the lifestyles of people who have a problem identifying with a plastic figure that never has to worry about gray hair, wrinkles, or hot flashes.
The solution: Boomer Barbie, and a full line of Boomer Barbie accessories. Boomer Barbie resembles the original Barbie, but she has to really work at it with frequent visits to the Boomer Barbie Rodeo Drive Maison De Make-Over, where you can make the grey go away with her special One-Coat Miracle Rinse, and restore that youthful smoothness with All Natural Organic Face Spackle. After a tough day at Boomer Barbie's Rancho De Landfill Real Estate Office, our synthetic siren likes to return home to Boomer Barbie's Big Divorce Settlement Dream House, complete with Jacuzzi, redwood deck, and Jorge The Muscular Gardener, with patent-pending Magic Hands.
Boomer Barbie doesn't hit the gym quite as often these days, so her closet is full of all new stuff, too, featuring many flattering, loose-fitting dresses, and lots of elastic-waisted pants.
Of course, Barbie's friend Ken hasn't forgotten his adult fans either. Boomer Ken is available in your choice of models, including Comb-Over Ken, Bad Hairpiece Ken, and Never Takes Off His Baseball Cap Ken. Each model comes dressed in roomy pleated khakis, and is equipped with a life-like, battery-operated paunch. Touch the hidden button and watch it jiggle! You can help Ken keep those mid-life crisis blues at bay with Boomer Ken's Deluxe Virility Restoration Kit, which includes the Ridiculously Expensive Sports Car, and Boomer Ken's special new friend, Chippie The Twenty-Three Year Old Fitness Consultant.
The introduction of a line of Boomer Barbie products will prove to grown-up Barbie fans that their favorite fashion princess is finally admitting that she's at the age when a full day of inline skating, beach volleyball, mountain biking, and clubbing is likely to result in a ride in the Boomer Barbie Ambulance. Boomer Barbie would much rather stay home, pop a handful of antioxidants, and watch FoodTV.